"“I like for jewelry to tell a story and to talk about what I’m wearing. That’s more important to me than wearing a name brand or label.”


Meet Urvi

The name Tejani translates to “brightness” and “sparkle” in Hindi — a fitting description for Urvi, who has made it her mission to bring couture bling to women, without the traditional luxury cost.

Prior to founding Red Carpet Rocks, Urvi worked at several prestigious fashion houses, including Chanel, YSL and Nicole Miller. After discovering a void of affordable, fashionable and high-quality jewelry while shopping for her own wedding, she launched her eponymous bridal accessories brand, TEJANI, in 2004. Her expertise and collection have been featured in everything from The Knot to InStyle to O Magazine's acclaimed "O List."

I created Red Carpet Rocks because of my passion, experience, and love for costume jewelry. It is a dream come true to be able to bring this to you! Enjoy your fling with my bling!

—Urvi Tejani