"The Red Carpet Rocks client is purposefully undefined. She can be anyone she wants to be, but she doesn’t want to be like the rest of them. That’s why she chooses to rent jewelry, keeping her looks updated and her options open. With an accessible price point and an expansive collection overflowing with glittering accessories that suit any occasion, our jewelry box caters to women of all ages, backgrounds, and styles. From bold statement-makers and striking prom queens to timeless sophisticates and mothers of the bride, the women of Red Carpet Rocks are each their own, though they do share one thing in common: the desire to elevate their natural beauty with fashion-forward flair, time and time again."

– URVI TEJANI, FOUNDER

Meet Urvi

The name Tejani translates to “brightness” and “sparkle” in Hindi — a fitting description for Urvi, who has made it her mission to bring couture bling to women, without the traditional luxury cost.

Prior to founding Red Carpet Rocks, Urvi worked at several prestigious fashion houses, including Chanel, YSL and Nicole Miller. After discovering a void of affordable, fashionable and high-quality jewelry while shopping for her own wedding, she launched her eponymous bridal accessories brand, TEJANI, in 2004. Her expertise and collection have been featured in everything from The Knot to InStyle to O Magazine's acclaimed "O List."

I created Red Carpet Rocks because of my passion, experience, and love for costume jewelry. It is a dream come true to be able to bring this to you! Enjoy your fling with my bling!

—Urvi Tejani